Pioneers of Design

This brief is about an exhibition being held at the Barbican centre, we were given an artist/graphic designer to research. We have to create a poster, and two other types of publicity to advertise the exhibition showing our artists works.

Before being given an artist, I did some brief research on a few of the designers from the list just to see what kind of work there was and saw how there was such a wide range of different styles.

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I was given Why Not Associates/Gordon Young, I had previously researched about them so knew a little about some of the work they had collaborated on. Their style is definitely interesting as they are completely versatile and have original & unique ideas.

http://www.gordonyoung.net/

http://www.whynotassociates.com/

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The Comedy Carpet – Blackpool 2011.

Created by artist Gordon Young, and designed in collaboration with Why Not Associates, the Comedy Carpet is a celebration of comedy on an extraordinary scale. Referring to the work of more than 1,000 comedians and comedy writers, the carpet gives visual form to jokes, songs and catchphrases dating from the early days of variety to the present. Sited in front of Blackpool Tower, the 2,200m2 work of art contains over 160,000 granite letters embedded into concrete, pushing the boundaries of public art and typography to their limits.

http://comedycarpet.com/

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Typographic Trees – Crawley Library 2008

For the new library designed by architects Penoyre and Prasard, Gordon has created a ‘forest’ of oak columns which are sited throughout the library and installed from floor to ceiling like supporting pillars. Workshops with users of the library were held by artist Anna Sandberg to gather information on people’s favourite books, places and memories. Using this generated content, Gordon worked with typographers Why Not Associates to design the columns. Each of the 14 solid oak columns reflect different subjects from the gothic to the romantic and are sited in specific relevant locations within the library.

http://www.gordonyoung.net/crawley_typographictrees.html

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For my A3 poster, I decided to look at vintage theatre posters as the style, fonts and colours are similar to those used on the comedy carpet.

Along with the text, font and style, looking at the lines and how it is set out, it feels similar to how a old theatre poster was designed. I want to keep looking at these and create my poster as a modern version of this.

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For my other way of publicising the event, I will be creating an A4 leaflet, landscape. The edges will be folded in the middle to meet together and so it has a middle opening. I will use the comedy carpet image on the front to show exactly what the work they do is, along with the name of the designers.

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My third publicity artwork will be a mock up of the Barbican website.

I will use one of the main blocks on the front page and re-work it so it looks like an advertisement for the exhbition.

For the second part, I want to use a page as a template into creating my own page about the exhibition. My page will be more image based as I want their work to show straight away.

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